BMW has released a prototype test footage of its new-generation pure-electric SUV "iX3", and confirmed that it will be launched globally at the IAA Mobility Show in Munich in September 2025, and is expected to go into production at the newly built BMW plant in Debrecen, Hungary at the end of the same year. As one of the first representative models of BMW's new-generation "Neue Klasse" platform, this car not only represents an important step in the brand's electrification process, but also redefines the driving pleasure of electric vehicles with cutting-edge technology and control experience.

In terms of power core, iX3 will adopt the sixth-generation "BMW eDrive Gen6" technology for the first time. This is BMW's fully upgraded electric power system, using round battery cells with a 20% increase in energy density, and can provide ultra-fast charging power of up to 400kW. Official data shows that it only takes 10 minutes to replenish about 350 kilometers of range (WLTP mode), and the full range can reach 800 kilometers. The battery and body structure are deeply integrated, effectively reducing weight while improving rigidity, taking into account both range and control.
The new iX3 is equipped with the innovative "BMW Panoramic iDrive" system, which projects all driving information directly from the A-pillar to the A-pillar of the front windshield, without the driver having to look away, ensuring maximum safety and intuitiveness. This system runs on the new "BMW Operating System X" and is combined with the optional 3D head-up display to provide more complete navigation and autonomous driving information. The display area uses "matrix backlight technology" and ergonomic design, and the central screen and steering wheel are closer to the intuitive operation; and the "Shy-Tech multi-function steering wheel" uses lighting and tactile feedback technology to allow drivers to control accurately without almost looking down.
In addition to improved efficiency, the new generation iX3 also has V2H (Vehicle-to-Home) and V2L (Vehicle-to-Load) functions, which can not only serve as a home backup power source, but also become a powerful mobile battery for outdoor power use, further extending the practical value and sustainable function of the vehicle.

The automatic driving system has also been upgraded. The new iX3 combines traditional rule logic with artificial intelligence AI to create a smart driving hub called "Superbrain of Automated Driving". The computing power is 20 times that of the current system, and it has many advanced functions such as lane change warning, priority reminder, safe exit reminder, and vision assistance, which greatly improves the active safety level.
To enhance the driving experience, BMW introduced a core control architecture called "Heart of Joy" in the new car, integrating drive, brake, kinetic energy recovery and steering modules. Through 10 times faster data computing efficiency per second, it greatly improves the control sensitivity and real-time driving experience. At the same time, "BMW Dynamic Performance Control" further enhances the steering and dynamic control systems, maintaining excellent control accuracy and driving feedback whether parking, slow driving or intense driving.
Mike Reichelt, head of BMW's new generation of models, pointed out that the new iX3 is the brand's most representative technology demonstration car in the field of pure electric SUVs, integrating battery life, charging, interaction, intelligent driving and performance, foreshadowing how BMW will innovate the entire product line with the Neue Klasse technology platform. "All future BMW cars, regardless of power, will benefit from this technological upgrade."
As the pioneer of the Neue Klasse electric era, the iX3 not only challenges the existing framework of traditional electric vehicles, but also fundamentally redefines the meaning of "driving pleasure" in the electric era. When this car is officially put into mass production, it will set off a new round of competition in the high-end pure electric SUV market, and once again let the world see BMW's extreme persistence in driving and technology.

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